It is often said advertising is the art of convincing people to spend money they don't have for something they don't need. But there is more to advertising than just sales numbers. Did you know that in the French city of Cannes not only filmmakers get awards, but also people from creative and advertising agencies? Meet Alex Strimbeanu, creative director of a Slovak advertising agency, which has received this prestigious award.
Art of advertising
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Zuzana Botíková, Photo: JANDL
