The Tatra Mountains, the dish bryndzové halušky, the musical instrument the fujara, and of course the double-cross are familiar figures for those who know a little about Slovakia. But how many people in South America, the Middle East, or even Australasia could point to Slovakia on a map? Solving this problem is matter of building a brand, says one expert as Gavin Shoebridge found out.
Slovakia as a brand Máte problém s prehrávaním? Nahláste nám chybu v prehrávači.
Gavin Shoebridge, Photo: TASR
