Starting from September the 12th, the Slovak Tourist Board is launching a new TV campaign on one of the most popular sport TV channels, Eurosport. During the next two months, Slovakia will be presented as an all-year tourist destination. The goal of the campaign is to present Slovakia through 30-second video spots reaching 54 countries and 60 million viewers.
The spot will be broadcast 180 times during various prestigious sport events. Among other spectacular sport events, the Slovak spot will be broadcast during the Water Slalom World Championship in the Czech Republic, the WTA Tour in Linz (both with the presence of Slovak sportsmen), important soccer matches, boxing competitions and road cycling races.
Zuzana Botiková
