New winter video campaign to promote Bratislava

A series of winter commercial videos that have been developed by the Bratislava Tourist Board (BTB) will promote Bratislava as a winter tourist destination. Altogether, three videos for the winter campaign will follow the 'Like a King and Queen' summer campaign. The tourist board expects a positive effect from the winter campaign, just as was the case for the summer one. The summer campaign presented Bratislava in the Czech Republic, Hungary, Austria, Germany and during the world EXPO 2015 exhibition in Milan. "The success of the campaign was confirmed by a 22-percent increase in the number of visitors to Bratislava in June," asserted BTB chair Alžbeta Melicharová. Included in the campaign is an invitation to the European Figure skating Championships due to take place in Bratislava between January 27 - 31.