Public positive about a new Slovak image, says Foreign Ministry

As many as 83 percent of respondents agree that it's vital to invest in creating a brand whereby Slovakia will be more distinctive among global competitors. These are the results to a survey carried out by the polling agency FOCUS on behalf of the Foreign Affairs Ministry. The survey was carried out between January-February, canvassing the views of a total of 1,010 respondents. "I was pleased to see that most people agree with our vision of presenting Slovakia in the world as a modern and diverse country populated by clever and inventive people", said Foreign Affairs Minister Miroslav Lajčák. In addition, the survey focused predominantly on the features that best describe Slovakia and its people. Around 84 percent of the respondents said that skilfulness is such a characteristic. Three quarters of the respondents chose adaptability, while 68 percent thought of diversity. Many people also consider folklore traditions to be a distinctive feature of Slovakia. Among other characteristics labelled as apt by the respondents were hospitality and good-heartedness (23 percent) and diligence (12 percent). Regarding the visual rendering of Slovakia's new brand, as many as 84 percent thought that the logo should include the colours of the Slovak flag - white, blue and red. Moreover, 81 percent said that it would be suitable to use the Slovak state symbol in the logo.