Bratislava to attract tourists with campaign featuring historical figures

Bratislava intends to attract tourists with a new campaign based on personalities that have certain historical ties with the city, such as Maria Theresa, Albert Einstein and Pope John Paul II, according to Bratislava Tourist Board executive director Alžbeta Melicharová quoted by the TASR press agency. The campaign will be launched in the next few days in neighbouring countries, as well as in Germany and Great Britain. "Bratislava needs strong promotion. We were searching for the right form and decided to do this via these world-known personalities," said Melicharová. Maria Theresa was crowned in Bratislava 276 years ago. Albert Einstein and Pope John Paul II visited Bratislava a couple of times. Bratislava's annual coronation ceremony, at which the coronations of kings and queens of the Kingdom of Hungary are enacted, should be boosted into a more of a tourist attraction, showing that Bratislava is proud of its rich history. The campaign will be launched on social networks and at metro stations, airports and important international bus and rail hubs. Over 1.2 million tourists visited Bratislava last year, an increase of over 15 percent in comparison to the previous year.