Sagan becomes a world-wide brand

According to the Hospodárske Noviny Daily, Slovak cyclist Peter Sagan has a marketing potential comparable to football players Lionel Messi, Cristiano Ronaldo or sprinter Usain Bolt. Sagan's marketing activities have only been European-wide so far. However, this should change in the coming years, claims SportsPro magazine, which included the Slovak in it's ranking of the "50 most marketable athletes". Sagan is listed in 26^th place, informs the daily in an article with the headline "Slovak phenomenon. Sagan brand attracts millions".