Slovakia to have a single brand for its promotion

This year Slovakia will start using a single brand for its presentation abroad. The public will soon find out what it looks like as its final version was approved by the Government on Wednesday. The brand comes from a tender announced by the Foreign Ministry last year. The winning proposal includes a unified logo that will replace all the various logos currently being used by the Government Office and ministries. The new logo incorporates Slovakia's national emblem, the double-barred cross, the name of the institution in question and a graphic element that visually differentiates individual levels of state administration. Slovak ministries should start using the new brand by the end of September, changing their letterheads, business cards, websites and profiles on social networks, etc.