The end of October, more precisely the day of Demeter, marks the end of the shepherds working year. Because shepherd culture is a strong part of Slovak traditional culture, you shouldn't be surprised to find elements of it in successful advertising campaigns. Zuzana Botiková spoke to Ján Fajnor, creative director of an ad campaign that has been running in Slovak media for more than 8 years now. Its main protagonists are the chief shepherd and his devoted helper. Learn more about how in Slovakia sheep help to sell.
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Zuzana Botíková, Photo: AP/TASR
